Bigelow Tea

Bigelow Tea is a North American tea company, founded in 1945 by Ruth Campbell Bigelow. Since the company’s original packaging and design in 1945, there have been three re-designs, but the packaging is still fighting for attention against the many other tea and beverage companies currently on the shelves.

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In my Packaging Design class in YSDN, I was challenged to re-design the company’s logo and packaging to re-brand them and enhance the brands good qualities. Take a look at the branding and package design updates below.