Great Lakes Hot Tubs Series
project type
branding, print marketing design
role
co-designer
date of completion
february 2021
I worked with Canadian Spa Company to launch their new product series, the Great Lakes Hot Tubs Series. Working primarily on print marketing materials, I had a strong role in creating the look and feel of the new series, from brochure and catalogue designs to large-scale banners and posters.
These marketing materials are to be displayed at dealer stores such as The Home Depot, Canadian Tire, and Home Hardware. Working on this project introduced me to creative marketing, branding and identity, and print methods in the workplace.
Logo and Identity Design
I worked within a team of three to assist in the logo design for the new series. The design process had already begun before I was brought onto the team, but I assisted in type layout, primary colours for the identity, and fonts that would be used throughout the identity of the new series.
Poster Series
Print Marketing Materials
Product Brochures
I worked independently to design two brochures for the new series; one for the hot tubs, and one for the swim spas.
Exclusive Member Program Pitchbook
I lead my team in designing the 20 page Member Program Pitchbook, directed towards internal dealers (Home Depot, Canadian Tire, etc.) but including the customer-facing advertisements throughout.
Large-Scale Marketing Materials
I worked on product collection banners, teardrop banners, and building banners of a variety of sizes.